Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on the USA FoldzFlat Pen.
Doubling as a business card, the pen was distributed to hundreds of prospects and clients at trade shows and meetings, and through mailings (the fold-flat design makes the pen ideal for direct mail).
The wow factor of the pen increased name and face recognition for sales reps who gave the pens to their customers, some of whom even decided to purchase the pen and use in their own promotion efforts.
Source: PPB Newslink, All-in-One